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This case study explores the international debate about corporate social responsibility (CSR) and to demonstrate its relevance to modern sports management. Studying the case should also provide an understanding of how the concept and methods of CSR can be applied in professional football (also known as association football or soccer). Bothcountry-specific and club-specific approaches to CSR will be discussed, along with the links between the commercial, political, social and ethical aspects of professional football club management. The comparative case studies used provide contrasting pictures of how CSR is applied in professional football. Together, they provide a rationale for why football must beconsidered to be more than a game, and illustrate the consequences of doing so for how a professional sports product should be managed in view of national and cultural differences