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Published by: Goodfellow Publishers
Published in: 2013
Length: 27 pages
Data source: Field research

Abstract

This case study explores the international debate about corporate social responsibility (CSR) and to demonstrate its relevance to modern sports management. Studying the case should also provide an understanding of how the concept and methods of CSR can be applied in professional football (also known as association football or soccer). Bothcountry-specific and club-specific approaches to CSR will be discussed, along with the links between the commercial, political, social and ethical aspects of professional football club management. The comparative case studies used provide contrasting pictures of how CSR is applied in professional football. Together, they provide a rationale for why football must beconsidered to be more than a game, and illustrate the consequences of doing so for how a professional sports product should be managed in view of national and cultural differences

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Europe
Countries:
United Kingdom; Germany
Locations:
Liverpool; Bremen

Featured companies

The European Commission
Liverpool FC
SV Werder Bremen
Global Reporting Initiative (GRI)

About

Abstract

This case study explores the international debate about corporate social responsibility (CSR) and to demonstrate its relevance to modern sports management. Studying the case should also provide an understanding of how the concept and methods of CSR can be applied in professional football (also known as association football or soccer). Bothcountry-specific and club-specific approaches to CSR will be discussed, along with the links between the commercial, political, social and ethical aspects of professional football club management. The comparative case studies used provide contrasting pictures of how CSR is applied in professional football. Together, they provide a rationale for why football must beconsidered to be more than a game, and illustrate the consequences of doing so for how a professional sports product should be managed in view of national and cultural differences

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Europe
Countries:
United Kingdom; Germany
Locations:
Liverpool; Bremen

Featured companies

The European Commission
Liverpool FC
SV Werder Bremen
Global Reporting Initiative (GRI)

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