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Published by: Goodfellow Publishers
Published in: 2013
Length: 21 pages
Data source: Field research

Abstract

This case looks at the vibrant area of sports tourism and the active tourist. It presents the 2011 MBNA Chester Marathon and data generated from an online survey of runners after the event. The case study is then placed within the broader context of sports tourism, active sports tourism and destination marathons.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
Chester

Featured company

2011 MBNA Chester Marathon

About

Abstract

This case looks at the vibrant area of sports tourism and the active tourist. It presents the 2011 MBNA Chester Marathon and data generated from an online survey of runners after the event. The case study is then placed within the broader context of sports tourism, active sports tourism and destination marathons.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
Chester

Featured company

2011 MBNA Chester Marathon

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