Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
New product
Published by: Goodfellow Publishers
Published in: 2011
Length: 21 pages
Data source: Field research

Abstract

A case study which examines the strategic use of market segmentation to devise a successful market strategy for a ski instruction business aimed solely at baby boomers - those born between 1946 and 1964.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Americas
Country:
United States
Location:
Aspen, Colorado

Featured company

Bumps for Boomers
Type:
Self-owned
Industry:
ski instruction program

About

Abstract

A case study which examines the strategic use of market segmentation to devise a successful market strategy for a ski instruction business aimed solely at baby boomers - those born between 1946 and 1964.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Americas
Country:
United States
Location:
Aspen, Colorado

Featured company

Bumps for Boomers
Type:
Self-owned
Industry:
ski instruction program

Related