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Case
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Reference no. W36256
Subject category: Human Resource Management / Organisational Behaviour
Authors: Gaurav Mathur (Jaipuria Institute of Management, Indore); Rashmi Mathur (National Law University, Jodhpur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-04-23
Length: 10 pages
Data source: Published sources
Topics: Luxury brand management; Communications; General management
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Abstract

The latest offering by Reliance Brands Limited (an undertaking of Reliance India Limited) under the aegis of the Jio brand was Jio World Plaza (JWP), an ultra-luxurious mall with breathtaking architecture and an upscale range of brands and services, signalling that India had arrived on the global luxury market. Providing an eclectic mix of Western and Indian wearable and lifestyle brands, JWP had the potential to transform the luxury sector by the effective usage of brand management strategies. In November 2023, Jio's management faced the question of whether to shape its brand architecture as either a branded house or a house of brands.

Teaching and learning

This item is suitable for postgraduate and executive education courses.
Location:
India
Industry:
Retail trade
Size:
Large
Other setting(s):
2023
Teaching note
-
Reference no. W36257
Subject category: Human Resource Management / Organisational Behaviour
Authors: Gaurav Mathur (Jaipuria Institute of Management, Indore); Rashmi Mathur (National Law University, Jodhpur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-04-23
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

The latest offering by Reliance Brands Limited (an undertaking of Reliance India Limited) under the aegis of the Jio brand was Jio World Plaza (JWP), an ultra-luxurious mall with breathtaking architecture and an upscale range of brands and services, signalling that India had arrived on the global luxury market. Providing an eclectic mix of Western and Indian wearable and lifestyle brands, JWP had the potential to transform the luxury sector by the effective usage of brand management strategies. In November 2023, Jio's management faced the question of whether to shape its brand architecture as either a branded house or a house of brands.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Location:
India
Industry:
Retail trade
Size:
Large
Other setting(s):
2023

Related

Teaching note
-
Reference no. W36257
Subject category: Human Resource Management / Organisational Behaviour
Authors: Gaurav Mathur (Jaipuria Institute of Management, Indore); Rashmi Mathur (National Law University, Jodhpur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-04-23
Length: 8 pages
Data source: Published sources
View full details