Product details

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Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-04-03
Length: 9 pages
Data source: Field research

Abstract

Soma Solutions was a small consulting firm based in Johannesburg, South Africa. Prior to the COVID-19 pandemic, Soma Solutions had provided face-to-face, on-site information and communications technology (ICT) training on SAP and ERP to state-owned enterprises. However, due to the nationwide lockdown and the need to curb the spread of the virus, the company could no longer conduct on-site training. The state-owned enterprises, its main clients, also had to close temporarily and shift to remote work. The economic upheaval left Soma Solutions facing uncertainty and instability. Despite having operated for only four years, it grappled with the decision to pivot or preserve its existing approach. The challenge was to remain relevant and competitive while navigating evolving norms and limited resources. How prepared was the company to transition to virtual training? What would pivoting look like for the company, and would it help sustain the business post-pandemic?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Small
Other setting(s):
2021

About

Abstract

Soma Solutions was a small consulting firm based in Johannesburg, South Africa. Prior to the COVID-19 pandemic, Soma Solutions had provided face-to-face, on-site information and communications technology (ICT) training on SAP and ERP to state-owned enterprises. However, due to the nationwide lockdown and the need to curb the spread of the virus, the company could no longer conduct on-site training. The state-owned enterprises, its main clients, also had to close temporarily and shift to remote work. The economic upheaval left Soma Solutions facing uncertainty and instability. Despite having operated for only four years, it grappled with the decision to pivot or preserve its existing approach. The challenge was to remain relevant and competitive while navigating evolving norms and limited resources. How prepared was the company to transition to virtual training? What would pivoting look like for the company, and would it help sustain the business post-pandemic?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Small
Other setting(s):
2021

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