Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Grocery retailers; Hard discounting; Characteristics of a hard discounter; McCarthy's 4P (product, place, price and promotion) model; Zone model of differentiation; Private labels of discount stores; Radio frequency identification (RFID) chips; Aldi's strategies to keep its prices low; Aldi Sud; Aldi Nord; Kellogg's; Discount retailers
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Abstract
Selling what customers want is different from selling what retailers want their customers to buy. Keeping the offering simple and satisfying the customers'' basic necessities has gone a long way in Aldi''s success. The hard discounter with a powerful business model is threatening to change the global retailing landscape. This case study gives an understanding of the business model of Aldi from the perspective of the 4P (product, place, price and promotion) marketing mix proposed by McCarthy.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Topics:
Grocery retailers; Hard discounting; Characteristics of a hard discounter; McCarthy's 4P (product, place, price and promotion) model; Zone model of differentiation; Private labels of discount stores; Radio frequency identification (RFID) chips; Aldi's strategies to keep its prices low; Aldi Sud; Aldi Nord; Kellogg's; Discount retailers
About
Abstract
Selling what customers want is different from selling what retailers want their customers to buy. Keeping the offering simple and satisfying the customers'' basic necessities has gone a long way in Aldi''s success. The hard discounter with a powerful business model is threatening to change the global retailing landscape. This case study gives an understanding of the business model of Aldi from the perspective of the 4P (product, place, price and promotion) marketing mix proposed by McCarthy.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Topics:
Grocery retailers; Hard discounting; Characteristics of a hard discounter; McCarthy's 4P (product, place, price and promotion) model; Zone model of differentiation; Private labels of discount stores; Radio frequency identification (RFID) chips; Aldi's strategies to keep its prices low; Aldi Sud; Aldi Nord; Kellogg's; Discount retailers