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Abstract

Amgen, one of the world''s leading biotechnology companies, had sales of US$8.4 billion in 2003. Though the sales and profits of the company were higher than its competitors, it was lagging behind on the innovation front. Over the years the company grew with several mergers and acquisitions. It expected to achieve a turnover of US$10 billion in 2004 and promised investors a 20% growth rate untill 2005. The case offers rich insights into Amgen''s growth strategies and the way it intends to achieve the promised growth.
Location:
Industry:
Other setting(s):
2004

About

Abstract

Amgen, one of the world''s leading biotechnology companies, had sales of US$8.4 billion in 2003. Though the sales and profits of the company were higher than its competitors, it was lagging behind on the innovation front. Over the years the company grew with several mergers and acquisitions. It expected to achieve a turnover of US$10 billion in 2004 and promised investors a 20% growth rate untill 2005. The case offers rich insights into Amgen''s growth strategies and the way it intends to achieve the promised growth.

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Location:
Industry:
Other setting(s):
2004

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