Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Gateway Incorporated; The Rolls Royce of laptops; Beyond the box products; Consumer electronic products; Information Technology Association of America; Non-PC products; Low operational costs; eMachines; Mergers & acquisitions (M&A); Cost of goods sold (COGS); Restructuring strategy; Low cost distribution model; Supply chain management; Tedd Waitt; Cow-spotted boxes
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https://casecent.re/p/19855
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Abstract
Gateway Inc, the computer manufacturer famous for its cow-spotted boxes grew quickly to become a multi-billion dollar company. By the year 2000, the company started losing its market share. Growing operating costs of the company coupled with the fall in demand for computers in 2001 drove the company into losses. The case gives a background of the company''s growth as a brand until 2000 and also delves into the factors that not only impeded the growth of the company post-2000 but also made it lose a huge chunk of its domestic and international market resulting in huge losses. The case also throws light on the restructuring steps taken by the company to come out of the red and how these measures were getting it back on track.
About
Abstract
Gateway Inc, the computer manufacturer famous for its cow-spotted boxes grew quickly to become a multi-billion dollar company. By the year 2000, the company started losing its market share. Growing operating costs of the company coupled with the fall in demand for computers in 2001 drove the company into losses. The case gives a background of the company''s growth as a brand until 2000 and also delves into the factors that not only impeded the growth of the company post-2000 but also made it lose a huge chunk of its domestic and international market resulting in huge losses. The case also throws light on the restructuring steps taken by the company to come out of the red and how these measures were getting it back on track.