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Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end. His rise through victories at the battles of Lodi, Marengo, and Austerlitz contrasts with his downfall from the Russian invasion and the defeat at the Waterloo battle. This leads us to wonder, what went wrong? What factors can cause a good overall strategy to fail? Delving into the reasons behind Napoleon's rise and fall, this case suggests that the decline in the quality of his interactions with his marshals and staff in the latter part of his career led to inferior battle strategies that finally led to his downfall. The case underscores the importance of practicing fair process at the strategy formulation stage to ensure a strategy's effectiveness in terms of both content and execution, thereby achieving successful performance outcomes.