Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Anti-tobacco legislations in India; The Indian Tobacco Company (ITC); Tobacco Products Bill, 2003; Multibranding initiatives of ITC; Cigarettes Act of 1975; Cable Television Networks (Amendment) Act of 2000; ITC Hotels Limited; Kitchen of India brand; 'Gold Flake Expressions' greeting cards; ITC's diversifications since 2000; Corporate governance at ITC; ITC's fast moving consumer goods (FMCG) business; 'Wills Life Style' retail outlets; IT's safety matches business; Wills Sport
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Abstract
With anti-tobacco legislations intensifying in India, The Indian Tobacco Company (ITC) anticipates a difficult future. Being pro-active, ITC has forayed into a number of unrelated businesses like hotels, foods, apparel retailing, greeting cards, incense sticks and safety matches. Despite its name being synonymous with tobacco in India for a long time, ITC has been successful in establishing its non-tobacco brands for its long-term survival, in case its core business gets hit. The case highlights the strategies adopted by ITC to create prominent brands in different profitable non-tobacco businesses in India. A structured assignment ''304-306-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 20 pages
Data source: Published sources
Topics:
Anti-tobacco legislations in India; The Indian Tobacco Company (ITC); Tobacco Products Bill, 2003; Multibranding initiatives of ITC; Cigarettes Act of 1975; Cable Television Networks (Amendment) Act of 2000; ITC Hotels Limited; Kitchen of India brand; 'Gold Flake Expressions' greeting cards; ITC's diversifications since 2000; Corporate governance at ITC; ITC's fast moving consumer goods (FMCG) business; 'Wills Life Style' retail outlets; ITC's safety matches business; Wills Sport
About
Abstract
With anti-tobacco legislations intensifying in India, The Indian Tobacco Company (ITC) anticipates a difficult future. Being pro-active, ITC has forayed into a number of unrelated businesses like hotels, foods, apparel retailing, greeting cards, incense sticks and safety matches. Despite its name being synonymous with tobacco in India for a long time, ITC has been successful in establishing its non-tobacco brands for its long-term survival, in case its core business gets hit. The case highlights the strategies adopted by ITC to create prominent brands in different profitable non-tobacco businesses in India. A structured assignment ''304-306-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 20 pages
Data source: Published sources
Topics:
Anti-tobacco legislations in India; The Indian Tobacco Company (ITC); Tobacco Products Bill, 2003; Multibranding initiatives of ITC; Cigarettes Act of 1975; Cable Television Networks (Amendment) Act of 2000; ITC Hotels Limited; Kitchen of India brand; 'Gold Flake Expressions' greeting cards; ITC's diversifications since 2000; Corporate governance at ITC; ITC's fast moving consumer goods (FMCG) business; 'Wills Life Style' retail outlets; ITC's safety matches business; Wills Sport