Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Digital telecommunication business; Third generation (3G) mobile phones; Global system for mobile communications (GSM); Nokia mobile phones; Nokia networks; Nokia ventures; Digital subscriber line networking equipment; High capacity Internet security appliances; Samsung; LG Electronics; TCL Holdings; Ningbo Bird; N-Gage; Code Division Multiple Access (CDMA); Sony
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Abstract
Since its entry into the new millennium, Nokia, the global leader in digital technologies and telecommunications, has been witnessing stagnating revenues. With the saturation of the European mobile phone market (Nokia''s major market) coupled with strong competition from Asian manufacturers like Samsung, LG Electronics and TCL Holdings, Nokia''s sales growth is below the global average. Besides, with the consumer preference shifting towards higher end phones with colour screens and imaging capabilities, Nokia is failing to achieve the desired sales volume as it continues producing its utility handsets for the lower end mass markets. This case highlights the recovery strategies adopted by Nokia to sustain its global leadership in the mobile telecommunications market. A structured assignment ''304-309-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 5 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 20 pages
Data source: Published sources
Topics:
Digital telecommunication business; Third generation (3G) mobile phones; Global system for mobile communications (GSM); Nokia mobile phones; Nokia networks; Nokia ventures; Digital subscriber line networking equipment; High capacity Internet security appliances; Samsung; LG Electronics; TCL Holdings; Ningbo Bird; N-Gage; Code Division Multiple Access (CDMA); Sony
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Abstract
Since its entry into the new millennium, Nokia, the global leader in digital technologies and telecommunications, has been witnessing stagnating revenues. With the saturation of the European mobile phone market (Nokia''s major market) coupled with strong competition from Asian manufacturers like Samsung, LG Electronics and TCL Holdings, Nokia''s sales growth is below the global average. Besides, with the consumer preference shifting towards higher end phones with colour screens and imaging capabilities, Nokia is failing to achieve the desired sales volume as it continues producing its utility handsets for the lower end mass markets. This case highlights the recovery strategies adopted by Nokia to sustain its global leadership in the mobile telecommunications market. A structured assignment ''304-309-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 5 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 20 pages
Data source: Published sources
Topics:
Digital telecommunication business; Third generation (3G) mobile phones; Global system for mobile communications (GSM); Nokia mobile phones; Nokia networks; Nokia ventures; Digital subscriber line networking equipment; High capacity Internet security appliances; Samsung; LG Electronics; TCL Holdings; Ningbo Bird; N-Gage; Code Division Multiple Access (CDMA); Sony