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Case
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Reference no. 9-324-S07
Spanish language
Subject category: Strategy and General Management
Authors: William C Kirby (Harvard Business School); Shu Lin (Harvard Center Shanghai); Noah B Truwit (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 22 April 2022
Length: 31 pages
Data source: Published sources
Topics: Business and Government relations; Business expansion; Strategy
Share a link: https://casecent.re/p/198752
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Abstract

This is a Spanish version. Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium 'smart' EVs. Its mission was to 'shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise'. At NIO Day 2021, Founder William Li shared plans for the company to expand to 25 different countries and regions by 2025, including the automobile juggernaut nation of Germany. Would users in other markets and cultures embrace his user enterprise and high-touch model? NIO faced tough competition ahead in the race for EV supremacy.
Locations:
China; Europe; Norway
Industry:
Automotive industry
Size:
> 1 billion; Large
Other setting(s):
2014-2022
Teaching note
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Reference no. 5-323-125
Subject category: Strategy and General Management
Authors: William C Kirby (Harvard Business School); Noah B Truwit (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 6 June 2023
Length: 5 pages
Data source: Published sources
View full details
Case
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Reference no. 9-322-106
Subject category: Strategy and General Management
Authors: William C Kirby (Harvard Business School); Shu Lin (Harvard Center Shanghai); Noah B Truwit (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 22 April 2022
Length: 28 pages
Data source: Published sources
Topics: Business and Government relations; Business expansion; Strategy
View full details

About

Abstract

This is a Spanish version. Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium 'smart' EVs. Its mission was to 'shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise'. At NIO Day 2021, Founder William Li shared plans for the company to expand to 25 different countries and regions by 2025, including the automobile juggernaut nation of Germany. Would users in other markets and cultures embrace his user enterprise and high-touch model? NIO faced tough competition ahead in the race for EV supremacy.

Settings

Locations:
China; Europe; Norway
Industry:
Automotive industry
Size:
> 1 billion; Large
Other setting(s):
2014-2022

Related

Teaching note
-
Reference no. 5-323-125
Subject category: Strategy and General Management
Authors: William C Kirby (Harvard Business School); Noah B Truwit (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 6 June 2023
Length: 5 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-322-106
Subject category: Strategy and General Management
Authors: William C Kirby (Harvard Business School); Shu Lin (Harvard Center Shanghai); Noah B Truwit (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 22 April 2022
Length: 28 pages
Data source: Published sources
Topics: Business and Government relations; Business expansion; Strategy
View full details