Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Topics:
Global confectionery and beverage business; Adams; Global sugar confectionery brands; Cadbury; Dr Pepper; European confectionery business; Fuel for growth; Restructuring activities at Cadbury Schweppes; Schweppes; Halls; Trident; Dairy Milk brand of Cadbury; Global chocolate market; Berkshire Hathaway investment fund; Global non-carbonated beverages market
Abstract
In 2003, Cadbury Schweppes, the global beverages and confectionery manufacturer and retailer, saw its profits slipping despite a rise in its overall sales. An increase in raw materials and employee costs, increased its operating costs and reduced its pre-tax profits. The case offers scope to discuss the ''fuel for growth'' initiative of Cadbury Schweppes through which the company aims to cut down on its costs and reorganise itself over a four year period.
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Abstract
In 2003, Cadbury Schweppes, the global beverages and confectionery manufacturer and retailer, saw its profits slipping despite a rise in its overall sales. An increase in raw materials and employee costs, increased its operating costs and reduced its pre-tax profits. The case offers scope to discuss the ''fuel for growth'' initiative of Cadbury Schweppes through which the company aims to cut down on its costs and reorganise itself over a four year period.