Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/19884
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Abstract
When the homegrown IT vendors were thinking global, IBM India chose to think local for its growth in the country. It focused on the state governments and the small and medium business enterprises (SMEs), with ''strategic outsourcing'', ''linux'' and ''technology on-demand'', as its three successful business lines. The recent outsourcing deal with Bharti Televentures and acquisition of Daksh eServices proved IBM India''s continued commitment towards the Indian market and its steady progress towards its targeted $1 billion in revenues. The case study highlights the focused growth strategy of IBM in India through its e-governance and SME initiatives.
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Abstract
When the homegrown IT vendors were thinking global, IBM India chose to think local for its growth in the country. It focused on the state governments and the small and medium business enterprises (SMEs), with ''strategic outsourcing'', ''linux'' and ''technology on-demand'', as its three successful business lines. The recent outsourcing deal with Bharti Televentures and acquisition of Daksh eServices proved IBM India''s continued commitment towards the Indian market and its steady progress towards its targeted $1 billion in revenues. The case study highlights the focused growth strategy of IBM in India through its e-governance and SME initiatives.