Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Mobile handset manufacturing; Original design manufacturers (ODM); Electronic manufacturing services; ODMs in Taiwan; Vertically integrated firms; Barriers of entry; Branding; Operator-specific handsets; Time-to-market; Mobile generations; Reference platforms; Nokia; Smartphones; Symbian; Sony Ericsson
Share a link:
https://casecent.re/p/19886
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Since its evolution in the early 1990s, the mobile handset industry was marked with challenges such as globalisation, short product life cycles, short time-to-market, shrinking margins and customisation. The erstwhile approach of staying vertically integrated seemed obsolete, forcing the handset manufacturers to rely on ''outside'' firms for design and manufacturing requirements. As a result, the original design manufacturers (ODM) found a place in the supply chain, thus changing the entire gamut of the handset business. This case study provides a scope for discussion on how ODMs have become a threat to the handset manufacturers. The case study can be anchored around Michael E Porter''s Five Forces model. A structured assignment ''304-329-4'' is available to accompany this case.
Location:
Other setting(s):
1997-2004
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Mobile handset manufacturing; Original design manufacturers (ODM); Electronic manufacturing services; ODMs in Taiwan; Vertically integrated firms; Barriers of entry; Branding; Operator-specific handsets; Time-to-market; Mobile generations; Reference platforms; Nokia; Smartphones; Symbian; Sony Ericsson
About
Abstract
Since its evolution in the early 1990s, the mobile handset industry was marked with challenges such as globalisation, short product life cycles, short time-to-market, shrinking margins and customisation. The erstwhile approach of staying vertically integrated seemed obsolete, forcing the handset manufacturers to rely on ''outside'' firms for design and manufacturing requirements. As a result, the original design manufacturers (ODM) found a place in the supply chain, thus changing the entire gamut of the handset business. This case study provides a scope for discussion on how ODMs have become a threat to the handset manufacturers. The case study can be anchored around Michael E Porter''s Five Forces model. A structured assignment ''304-329-4'' is available to accompany this case.
Settings
Location:
Other setting(s):
1997-2004
Related
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Mobile handset manufacturing; Original design manufacturers (ODM); Electronic manufacturing services; ODMs in Taiwan; Vertically integrated firms; Barriers of entry; Branding; Operator-specific handsets; Time-to-market; Mobile generations; Reference platforms; Nokia; Smartphones; Symbian; Sony Ericsson