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Case
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Reference no. W34584
Subject category: Entrepreneurship
Authors: Oxana Kiktenko (School of Business, Grant MacEwan University); Albena Pergelova (School of Business, Grant MacEwan University); Etayankara Muralidharan (School of Business, Grant MacEwan University); Fernando Angulo-Ruiz (School of Business, Grant MacEwan University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-05-03
Length: 11 pages
Data source: Field research
Topics: Helpseeker technologies; Calgary start-up; Social welfare tech; Digital innovation; AI solutions; Psychological aid; Medical services; Housing assistance; Technology firm; Social impact; Strategic planning; Business model; Growth challenges; Entrepreneurship; Innovation and technology
Tags: UN Sustainable Development Goals (UN SDGs): Goal 1: No poverty
Share a link: https://casecent.re/p/198930
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Abstract

HelpSeeker Technologies, a Calgary-based technology startup, employed technological innovations such as digitization and artificial intelligence (AI) to address social welfare solutions, facilitating swift access by its users to crucial resources like psychological aid, medical services, and housing. HelpSeeker confronted a significant challenge: reconciling its identity as a technology firm with its commitment to societal betterment. In October 2023, facing the need to expand and monetize its services, the company grappled with the delicate task of scaling without compromising its core mission of addressing pressing social issues.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Canada
Industry:
Social advocacy organizations
Size:
Small
Other setting(s):
2023
Teaching note
-
Reference no. W34585
Subject category: Entrepreneurship
Authors: Oxana Kiktenko (School of Business, Grant MacEwan University); Etayankara Muralidharan (School of Business, Grant MacEwan University); Albena Pergelova (School of Business, Grant MacEwan University); Fernando Angulo-Ruiz (School of Business, Grant MacEwan University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-05-03
Length: 10 pages
Data source: Field research
View full details

About

Abstract

HelpSeeker Technologies, a Calgary-based technology startup, employed technological innovations such as digitization and artificial intelligence (AI) to address social welfare solutions, facilitating swift access by its users to crucial resources like psychological aid, medical services, and housing. HelpSeeker confronted a significant challenge: reconciling its identity as a technology firm with its commitment to societal betterment. In October 2023, facing the need to expand and monetize its services, the company grappled with the delicate task of scaling without compromising its core mission of addressing pressing social issues.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Canada
Industry:
Social advocacy organizations
Size:
Small
Other setting(s):
2023

Related

Teaching note
-
Reference no. W34585
Subject category: Entrepreneurship
Authors: Oxana Kiktenko (School of Business, Grant MacEwan University); Etayankara Muralidharan (School of Business, Grant MacEwan University); Albena Pergelova (School of Business, Grant MacEwan University); Fernando Angulo-Ruiz (School of Business, Grant MacEwan University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-05-03
Length: 10 pages
Data source: Field research
View full details