Published by:
MIT Sloan School of Management
Length: 5 pages
Topics:
Strategy
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https://casecent.re/p/198937
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Abstract
The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce.
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Abstract
The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce.