Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 November 2024
Revision date: 3-Dec-2024
Length: 24 pages
Data source: Published sources
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Abstract
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo strategy problem: how to compete against a giant competitor? Slack's new CEO, Lidiane Jones, had to devise a strategy against Microsoft, which bundles Teams with Office, and gives it away for free. Should Salesforce promote Slack as a standalone, superior product? Bundle Salesforce and Slack together? And, should Slack price its SaaS as a premium product or give it away to build scale and account control?
Size:
500-1 billion; Fortune 500
Other setting(s):
2015-2023
About
Abstract
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo strategy problem: how to compete against a giant competitor? Slack's new CEO, Lidiane Jones, had to devise a strategy against Microsoft, which bundles Teams with Office, and gives it away for free. Should Salesforce promote Slack as a standalone, superior product? Bundle Salesforce and Slack together? And, should Slack price its SaaS as a premium product or give it away to build scale and account control?
Settings
Size:
500-1 billion; Fortune 500
Other setting(s):
2015-2023