Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 February 2023
Length: 5 pages
Data source: Published sources
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Abstract
This is a Spanish version. Supplement to the A case. In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega's most legendary watches. The launch created a frenzy among watch fans worldwide, with huge lines forming outside of the select Swatch stores selling the product and with social media channels lighting up. The case discusses some of the initial reactions to the hyped Omega X Swatch product launch, which represented a break with the distinctive brand positioning strategy that the group had been known for so far.
Location:
Industries:
Size:
> 1 billion; Large
Other setting(s):
2022
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 August 2020
Revision date: 3-Sep-2020
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 February 2023
Length: 3 pages
Data source: Published sources
About
Abstract
This is a Spanish version. Supplement to the A case. In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega's most legendary watches. The launch created a frenzy among watch fans worldwide, with huge lines forming outside of the select Swatch stores selling the product and with social media channels lighting up. The case discusses some of the initial reactions to the hyped Omega X Swatch product launch, which represented a break with the distinctive brand positioning strategy that the group had been known for so far.
Settings
Location:
Industries:
Size:
> 1 billion; Large
Other setting(s):
2022
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 20 August 2020
Revision date: 3-Sep-2020
Length: 25 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 February 2023
Length: 3 pages
Data source: Published sources