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Instructor presentation material
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Reference no. 324-0141-8B
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Format: .pptx
Data source: Field research
Share a link: https://casecent.re/p/199104
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Teaching note
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Reference no. 324-0141-8
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 6 pages
Data source: Field research
View full details
Teaching note
-
Reference no. 324-0142-8
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 5 pages
Data source: Field research
View full details
Teaching note
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Reference no. 524-0052-8
Subject category: Marketing
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 5 pages
Data source: Field research
View full details
Teaching note
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Reference no. 624-0026-8
Subject category: Production and Operations Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 5 pages
Data source: Field research
View full details
Case
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Reference no. 324-0141-1
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Originally published in: 2024
Revision date: 24-Jun-2024
Length: 14 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
View full details
Case
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Reference no. 324-0142-1
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
View full details
Case
-
Reference no. 524-0052-1
Subject category: Marketing
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
View full details
Case
-
Reference no. 624-0026-1
Subject category: Production and Operations Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
View full details