Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Abstract
Krispy Kreme Doughnuts has satisfied consumers in the US for over a half a century now. But when its customers started becoming health conscious, thanks to the low carbohydrate craze, Krispy Kreme was forced to change its strategies and perform the trick again, this time with less sugar. Krispy Kreme''s future is now on a very fine balance; even one grain of sugar can tip the scale against it. The case study highlights the troubled times at Krispy Kreme and its strategies for a profitable future.
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Abstract
Krispy Kreme Doughnuts has satisfied consumers in the US for over a half a century now. But when its customers started becoming health conscious, thanks to the low carbohydrate craze, Krispy Kreme was forced to change its strategies and perform the trick again, this time with less sugar. Krispy Kreme''s future is now on a very fine balance; even one grain of sugar can tip the scale against it. The case study highlights the troubled times at Krispy Kreme and its strategies for a profitable future.