Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
PKN (Polski Koncern Naftowy) ORLEN; Unipetrol; Petrochemia Plock SA; Centrala Produktow Naftowych SA; Nafta Polska; FLOTA Polska; VITAY loyalty card scheme; Profit improvement programme; Value based management; Basell Europe Holdings BV; MOL; BP Plc (British Petroleum); Energy companies in Europe; Acquisition of energy companies in Europe; Petroleum retailing in Europe
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https://casecent.re/p/19924
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Abstract
Poland''s largest oil refining and fuel retailing company, PKN (Polski Koncern Naftowy) ORLEN has grown rapidly since its establishment in 1999. With the aim of becoming a major oil company in Europe, the company has forayed into foreign markets through acquisitions of companies like Unipetrol and the retail business of BP Plc (British Petroleum) The case offers scope to discuss the growth strategies of PKN ORLEN in western and central Europe''s energy markets through a ''value based management project'' that would consolidate its various business operations.
About
Abstract
Poland''s largest oil refining and fuel retailing company, PKN (Polski Koncern Naftowy) ORLEN has grown rapidly since its establishment in 1999. With the aim of becoming a major oil company in Europe, the company has forayed into foreign markets through acquisitions of companies like Unipetrol and the retail business of BP Plc (British Petroleum) The case offers scope to discuss the growth strategies of PKN ORLEN in western and central Europe''s energy markets through a ''value based management project'' that would consolidate its various business operations.