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Case
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Reference no. 304-373-1
Published by: Asia Case Research Centre, The University of Hong Kong
Originally published in: 2004
Version: 11 November 2003
Length: 11 pages
Data source: Published sources

Abstract

This case is part of the Trade and Industry Department SME case series funded by the Hong Kong Special Administrative Region Trade and Industry Department SME Development Fund. Launched in 1998, Fat Angelo''s is the brainchild of three entrepreneurs who saw a void in the ''family-styled'' Italian restaurants in Hong Kong. By the end of 2002, it had grown into a four-restaurant chain. Looking back at the days of starting up the restaurant, this case illustrates the issues faced during the start-up and the rapid growth stages. There was a vacant store adjacent to the Fat Angelo''s at Tsim Sha Tsui and the entrepreneurs would like to venture into another line of cuisine: (1) what type of restaurant would fit?; (2) what was their final decision?; and (3) what lessons did they learn?
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Abstract

This case is part of the Trade and Industry Department SME case series funded by the Hong Kong Special Administrative Region Trade and Industry Department SME Development Fund. Launched in 1998, Fat Angelo''s is the brainchild of three entrepreneurs who saw a void in the ''family-styled'' Italian restaurants in Hong Kong. By the end of 2002, it had grown into a four-restaurant chain. Looking back at the days of starting up the restaurant, this case illustrates the issues faced during the start-up and the rapid growth stages. There was a vacant store adjacent to the Fat Angelo''s at Tsim Sha Tsui and the entrepreneurs would like to venture into another line of cuisine: (1) what type of restaurant would fit?; (2) what was their final decision?; and (3) what lessons did they learn?

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