Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/19930
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Abstract
Toyota Motor Corporation, the leading Japanese auto manufacturer is expanding its presence in the European market. It is increasing its production facilities in the continent and is manufacturing customised models like Yaris and Avensis. With its much renowned manufacturing and management models, the company strengthened its existence in the international market. With a successful presence in Europe, Toyota is able to compensate for the losses incurred in its domestic market and reduce its dependence on its US business. The case helps analyse the growth strategies of the company in the continent in the wake of currency fluctuations and new market needs. The case traces the history of the company in Europe and throws light on the localisation strategies of Toyota and its manufacturing and product innovations, in tune with the needs of the market.
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Abstract
Toyota Motor Corporation, the leading Japanese auto manufacturer is expanding its presence in the European market. It is increasing its production facilities in the continent and is manufacturing customised models like Yaris and Avensis. With its much renowned manufacturing and management models, the company strengthened its existence in the international market. With a successful presence in Europe, Toyota is able to compensate for the losses incurred in its domestic market and reduce its dependence on its US business. The case helps analyse the growth strategies of the company in the continent in the wake of currency fluctuations and new market needs. The case traces the history of the company in Europe and throws light on the localisation strategies of Toyota and its manufacturing and product innovations, in tune with the needs of the market.