Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/19932
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Abstract
In the 1990s, the movie chains in the US had spent billions on the construction of megaplexes. While the costs per screen rose fourfold, the audiences in the theatres did not increase proportionately. In the early 2000, most of the movie theatres were uneconomical and were on the verge of bankruptcy. Taking advantage of the situation, Denver-based billionaire Philip Anschutz acquired the three struggling theatre chains - United Artists Theatres, Regal Cinemas, and Edwards Cinemas at a very low price. He combined the assets of the three companies to form a single entity - Regal Entertainment Group. This case study details the strategies taken up by Philip Anschutz to refurbish a chain of bankrupt theatre chains into the largest theatre chain in the US.
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Abstract
In the 1990s, the movie chains in the US had spent billions on the construction of megaplexes. While the costs per screen rose fourfold, the audiences in the theatres did not increase proportionately. In the early 2000, most of the movie theatres were uneconomical and were on the verge of bankruptcy. Taking advantage of the situation, Denver-based billionaire Philip Anschutz acquired the three struggling theatre chains - United Artists Theatres, Regal Cinemas, and Edwards Cinemas at a very low price. He combined the assets of the three companies to form a single entity - Regal Entertainment Group. This case study details the strategies taken up by Philip Anschutz to refurbish a chain of bankrupt theatre chains into the largest theatre chain in the US.