Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
Global beverage market; Carbonated beverages market; Growth of non-carbonated beverages market; Diet drinks; Coca-Cola's strategies for non-carbonated brands; Bottled water market; Pepsi's non-carbonated brands; Dasani; Coca-Cola's 'project mother'; Coca-Cola's promotional efforts of non-carbonated brands; Coca-Cola's challenges in the non-carbonated market; Top non-alcoholic beverage makers in the world; Coca-Cola's future plan for growth
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Abstract
In view of the increasing health consciousness of the general public in the 1990s coupled with mounting concerns about the harmful effects of carbonated soft drinks, non-carbonated beverages and bottled water markets grew in leaps and bounds. Coca-Cola was a mute witness to its stagnating growth of its carbonated beverages market while its non- carbonated segment started contributing significantly to its growth. The case highlights the strategies adopted by Coca-Cola to move into the non-carbonated arena after decades of focusing exclusively on carbonated drinks. A structured assignment ''304-384-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Global beverage market; Carbonated beverages market; Growth of non-carbonated beverages market; Diet drinks; Coca-Cola's strategies for non-carbonated brands; Bottled water market; Pepsi's non-carbonated brands; Dasani; Coca-Cola's 'project mother'; Coca-Cola's promotional efforts of non-carbonated brands; Coca-Cola's challenges in the non-carbonated market; Top non-alcoholic beverage makers in the world; Coca-Cola's future plan for growth
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Abstract
In view of the increasing health consciousness of the general public in the 1990s coupled with mounting concerns about the harmful effects of carbonated soft drinks, non-carbonated beverages and bottled water markets grew in leaps and bounds. Coca-Cola was a mute witness to its stagnating growth of its carbonated beverages market while its non- carbonated segment started contributing significantly to its growth. The case highlights the strategies adopted by Coca-Cola to move into the non-carbonated arena after decades of focusing exclusively on carbonated drinks. A structured assignment ''304-384-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Global beverage market; Carbonated beverages market; Growth of non-carbonated beverages market; Diet drinks; Coca-Cola's strategies for non-carbonated brands; Bottled water market; Pepsi's non-carbonated brands; Dasani; Coca-Cola's 'project mother'; Coca-Cola's promotional efforts of non-carbonated brands; Coca-Cola's challenges in the non-carbonated market; Top non-alcoholic beverage makers in the world; Coca-Cola's future plan for growth