Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Share a link:
https://casecent.re/p/19938
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In 2001, Dean Kamen invented Segway HT, which was to revolutionise the transport system. Designed to address the problem of pollution and congestion in urban areas and to improve the travelling efficiency of the urban populace, Segway HT was expected to be widely accepted across the globe. However, by 2003, Segway was selling much less than expected, and it remained a novelty rather than an alternative means of mass transport system. The case explores the troubles and challenges faced by Segway to promote its innovation as a safe and effective mode of transport.
About
Abstract
In 2001, Dean Kamen invented Segway HT, which was to revolutionise the transport system. Designed to address the problem of pollution and congestion in urban areas and to improve the travelling efficiency of the urban populace, Segway HT was expected to be widely accepted across the globe. However, by 2003, Segway was selling much less than expected, and it remained a novelty rather than an alternative means of mass transport system. The case explores the troubles and challenges faced by Segway to promote its innovation as a safe and effective mode of transport.