Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Carrier network equipments manufacturers; Competition in the global telecom market; Patricia Russo; AT&T; Bell Labs; Avaya Incorporated; Troubled times for Lucent Technologies; Strategies of revival of Lucent; Lucent as a telecom service provider; Top ten telecom manufactures in the world; Products from Lucent
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https://casecent.re/p/19939
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Abstract
By the turn of the 21st century, Lucent Technologies, which was one of the leading providers of carrier network equipments in the world in the 1990s, was on the brink of disaster. Due to heightened competition in an already saturated global telecom market, Lucent witnessed a sharp decline in its revenues and even its survival became uncertain. The case focuses on the strategies that enabled Lucent to bounce back from its near death experience and its plans for a long-term profitable future.
About
Abstract
By the turn of the 21st century, Lucent Technologies, which was one of the leading providers of carrier network equipments in the world in the 1990s, was on the brink of disaster. Due to heightened competition in an already saturated global telecom market, Lucent witnessed a sharp decline in its revenues and even its survival became uncertain. The case focuses on the strategies that enabled Lucent to bounce back from its near death experience and its plans for a long-term profitable future.