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Abstract

Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of marketing, manufacturing, engineering, and distribution. The case leads the student to understand the context within which re-engineering decisions are made.
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Abstract

Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of marketing, manufacturing, engineering, and distribution. The case leads the student to understand the context within which re-engineering decisions are made.

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