Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 29 pages
Data source: Published sources
Share a link:
https://casecent.re/p/1994
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Abstract
Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of marketing, manufacturing, engineering, and distribution. The case leads the student to understand the context within which re-engineering decisions are made.
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Abstract
Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of marketing, manufacturing, engineering, and distribution. The case leads the student to understand the context within which re-engineering decisions are made.
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Industry: