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Thumbnail image for product with reference number W34742
Dabur India Ltd: Building Efficiency and Optimizing Retail Performance
Teaching note
-
Reference no. W34742
Subject category: Marketing
Authors: Rakesh Kumar Meet (Doon Business School, DBS Global University); Shivam Singh (Ivey Publishing, Western University); Pragya Singh (Ivey Publishing, Western University); Tania Mittal (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-10-23
Revision date: 14-Nov-2024
Length: 14 pages
Data source: Generalised experience
Share a link: https://casecent.re/p/199436
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number W34741
Dabur India Ltd: Building Efficiency and Optimizing Retail Performance
Case
-
Reference no. W34741
Subject category: Marketing
Authors: Rakesh Kumar Meet (Doon Business School, DBS Global University); Shivam Singh (Ivey Publishing, Western University); Pragya Singh (Ivey Publishing, Western University); Tania Mittal (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-10-23
Revision date: 15-Nov-2024
Length: 9 pages
Data source: Generalised experience
Topics: Dabur India; Sales executive; Urban retail; Product promotion; Expired products; Retailer satisfaction; Sales efficiency; Customer satisfaction; Sales governance; In-store promotions; Sales automation; Channel management; Strategic marketing; Distribution management; Executive management
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number W34741
Dabur India Ltd: Building Efficiency and Optimizing Retail Performance
Case
-
Reference no. W34741
Subject category: Marketing
Authors: Rakesh Kumar Meet (Doon Business School, DBS Global University); Shivam Singh (Ivey Publishing, Western University); Pragya Singh (Ivey Publishing, Western University); Tania Mittal (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-10-23
Revision date: 15-Nov-2024
Length: 9 pages
Data source: Generalised experience
Topics: Dabur India; Sales executive; Urban retail; Product promotion; Expired products; Retailer satisfaction; Sales efficiency; Customer satisfaction; Sales governance; In-store promotions; Sales automation; Channel management; Strategic marketing; Distribution management; Executive management
View full details