Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/19965
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Abstract
In 1998, when Microsoft was fast becoming a near-monopoly in the browser market, Netscape created Mozilla.org and released the programming source code for its Communicator software to the open source community. The Mozilla project''s objective was to develop a good browser quickly. After 32 months and several releases, Mozilla, its Internet application suite, and Firefox, its standalone browser, have become very popular with Internet users. Mozilla''s browsers have become famous for being clutter- free and innovative, and word-of-mouth marketing. In the light of Microsoft IE''s (Internet Explorer) security loopholes, this case offers scope for discussion on whether the technically superior, open-source community backed Mozilla can upstage IE. It describes the current hurdles and future opportunities Mozilla faces. It also provides information to chart possible future scenarios in the browser market.
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Abstract
In 1998, when Microsoft was fast becoming a near-monopoly in the browser market, Netscape created Mozilla.org and released the programming source code for its Communicator software to the open source community. The Mozilla project''s objective was to develop a good browser quickly. After 32 months and several releases, Mozilla, its Internet application suite, and Firefox, its standalone browser, have become very popular with Internet users. Mozilla''s browsers have become famous for being clutter- free and innovative, and word-of-mouth marketing. In the light of Microsoft IE''s (Internet Explorer) security loopholes, this case offers scope for discussion on whether the technically superior, open-source community backed Mozilla can upstage IE. It describes the current hurdles and future opportunities Mozilla faces. It also provides information to chart possible future scenarios in the browser market.