Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
Primera Division; European club championships; FIFA (Federation Internationale de Football Association); The global football business; The media sponsorship of football; Football merchandising; Top football clubs in the world; Manchester United; Sources of revenues for football clubs; Branding of football clubs; David Beckham as a brand; Strategic alliances of football clubs and corporates; The football league systems in different countries; The governing bodies of football; Top transfers in the world of football
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Abstract
Real Madrid, the Spanish football club, has been the only club to win the ''European Cup Championships five times in a row. The 100-year old club, which operates as a supporter-owned, not-for-profit organisation was valued at US$751 million as at April 2004. The case study focuses on the strategies adopted by Real Madrid to position itself as a global media brand by leveraging on its portfolio of football stars and its huge fan following worldwide. A structured assignment ''304-423-4'' is available to accompany the case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 27 pages
Data source: Published sources
Topics:
Primera Division; European club championships; FIFA (Federation Internationale de Football Association); The global football business; The media sponsorship of football; Football merchandising; Top football clubs in the world; Manchester United; Sources of revenues for football clubs; Branding of football clubs; David Beckham as a brand; Strategic alliances of football clubs and corporates; The football league systems in different countries; The governing bodies of football; Top transfers in the world of football
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Abstract
Real Madrid, the Spanish football club, has been the only club to win the ''European Cup Championships five times in a row. The 100-year old club, which operates as a supporter-owned, not-for-profit organisation was valued at US$751 million as at April 2004. The case study focuses on the strategies adopted by Real Madrid to position itself as a global media brand by leveraging on its portfolio of football stars and its huge fan following worldwide. A structured assignment ''304-423-4'' is available to accompany the case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 27 pages
Data source: Published sources
Topics:
Primera Division; European club championships; FIFA (Federation Internationale de Football Association); The global football business; The media sponsorship of football; Football merchandising; Top football clubs in the world; Manchester United; Sources of revenues for football clubs; Branding of football clubs; David Beckham as a brand; Strategic alliances of football clubs and corporates; The football league systems in different countries; The governing bodies of football; Top transfers in the world of football