Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Growth strategies of Philips; The global consumer electronics industry; New marketing initiatives of Philips; Losses of Philips in the early 1990s; Consolidation of Philips; Global positioning strategies of Philips; One Philips; Ten point marketing plan; 11 point plan of Philips; Business renewal plan of Philips; Alliances of Philips; HLT (Healthcare, Lifestyle, Technology) strategy of Philips; Philips in medical IT (information technology); The connected planet initiative of Philips
Share a link:
https://casecent.re/p/19968
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Royal Philips Electronics (Philips), a global electronics leader with 100,000 patents to its credit, had recorded a decline in its overall sales and income in the 1990s. Heightened competition in the global consumer electronics market and a slump in the worldwide semiconductors markets were the major reasons for its decade-long plight. The case study offers an insight into the new marketing efforts and global branding initiatives of Philips to regain its global leadership position, which has been threatened of late due to its poor marketing initiatives. A structured assignment ''304-425-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Growth strategies of Philips; The global consumer electronics industry; New marketing initiatives of Philips; Losses of Philips in the early 1990s; Consolidation of Philips; Global positioning strategies of Philips; One Philips; Ten point marketing plan; 11 point plan of Philips; Business renewal plan of Philips; Alliances of Philips; HLT (Healthcare, Lifestyle, Technology) strategy of Philips; Philips in medical IT (information technology); The connected planet initiative of Philips
About
Abstract
Royal Philips Electronics (Philips), a global electronics leader with 100,000 patents to its credit, had recorded a decline in its overall sales and income in the 1990s. Heightened competition in the global consumer electronics market and a slump in the worldwide semiconductors markets were the major reasons for its decade-long plight. The case study offers an insight into the new marketing efforts and global branding initiatives of Philips to regain its global leadership position, which has been threatened of late due to its poor marketing initiatives. A structured assignment ''304-425-4'' is available to accompany this case.
Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Growth strategies of Philips; The global consumer electronics industry; New marketing initiatives of Philips; Losses of Philips in the early 1990s; Consolidation of Philips; Global positioning strategies of Philips; One Philips; Ten point marketing plan; 11 point plan of Philips; Business renewal plan of Philips; Alliances of Philips; HLT (Healthcare, Lifestyle, Technology) strategy of Philips; Philips in medical IT (information technology); The connected planet initiative of Philips