Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
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Abstract
Mazda, Japan''s fifth largest automaker, witnessed a consistent decline in its revenue in the 1990s. During 2000-2001 its loss touched a record US$1.2 billion due to an oversized workforce, unsuccessful growth initiatives and a blurred brand image. The case study highlights the strategies that Mazda adopted to put itself on the path to sustainable profitability and stage a remarkable comeback. A structured assignment ''304-427-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
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Abstract
Mazda, Japan''s fifth largest automaker, witnessed a consistent decline in its revenue in the 1990s. During 2000-2001 its loss touched a record US$1.2 billion due to an oversized workforce, unsuccessful growth initiatives and a blurred brand image. The case study highlights the strategies that Mazda adopted to put itself on the path to sustainable profitability and stage a remarkable comeback. A structured assignment ''304-427-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources