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Teaching note
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Reference no. KE1303
Subject category: Marketing
Authors: Mohanbir Sawhney (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Originally published in: 2024
Version: 17 February 2024
Length: 12 pages
Data source: Published sources
Share a link: https://casecent.re/p/199707
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode
Case
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Reference no. KE1302
Subject category: Marketing
Authors: Mohanbir Sawhney (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Originally published in: 2024
Version: 17 February 2024
Length: 11 pages
Data source: Published sources
Topics: Competitive strategy; Competitor analysis; Customer analysis; Disruptive innovation; Marketing; Marketing strategy; Platform strategy; Product management; United States; Video conferencing
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode

Related

Case
-
Reference no. KE1302
Subject category: Marketing
Authors: Mohanbir Sawhney (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Originally published in: 2024
Version: 17 February 2024
Length: 11 pages
Data source: Published sources
Topics: Competitive strategy; Competitor analysis; Customer analysis; Disruptive innovation; Marketing; Marketing strategy; Platform strategy; Product management; United States; Video conferencing
View full details