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Abstract

With the revelation of the mutual fund scandal in the US in 2003, Janus Capital Group, a major player who had half of the US total investments in growth funds, was hit hard with huge fund outflows. Moreover, Janus was also charged with unethical and illegal trade practices. Although it spent $226 million to settle the charges, investors had lost their faith in the company. To rebuild its brand image, the leadership of the company was handed over to Steven L Scheid and Gary Black, two veterans from the financial services industry. This case highlights the strategies adopted by Janus Capital Group to win back investor confidence in the backdrop of the mutual fund scandal in the US.
Location:
Other setting(s):
2004

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Abstract

With the revelation of the mutual fund scandal in the US in 2003, Janus Capital Group, a major player who had half of the US total investments in growth funds, was hit hard with huge fund outflows. Moreover, Janus was also charged with unethical and illegal trade practices. Although it spent $226 million to settle the charges, investors had lost their faith in the company. To rebuild its brand image, the leadership of the company was handed over to Steven L Scheid and Gary Black, two veterans from the financial services industry. This case highlights the strategies adopted by Janus Capital Group to win back investor confidence in the backdrop of the mutual fund scandal in the US.

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Location:
Other setting(s):
2004

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