Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 23 pages
Data source: Published sources
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Abstract
The case examines the unique business practices of Tata Consultancy Services (TCS), the largest IT company in India. It discusses in length the unique 'factory approach' employed by TCS in software development and its human resource management practices. The case then examines the growth strategy employed by TCS in the late 1990s and early 2000s to generate more revenue and improve profitability. Finally, it discusses the growth initiatives undertaken and the challenges faced by the company in 2004. The case also provides an overview of the Indian software industry and a brief note on the leading IT companies in India.
Teaching and learning
This item is suitable for postgraduate and executive education courses.About
Abstract
The case examines the unique business practices of Tata Consultancy Services (TCS), the largest IT company in India. It discusses in length the unique 'factory approach' employed by TCS in software development and its human resource management practices. The case then examines the growth strategy employed by TCS in the late 1990s and early 2000s to generate more revenue and improve profitability. Finally, it discusses the growth initiatives undertaken and the challenges faced by the company in 2004. The case also provides an overview of the Indian software industry and a brief note on the leading IT companies in India.