Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Share a link:
https://casecent.re/p/19987
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Abstract
In May 2004, Cisco Networks (Cisco) launched its much awaited top-of-the-line, high-end router code-named ''huge fast router'' (HFR). Cisco dominated the Internet router business as the primary supplier of routing technology to Internet service providers (ISPs) and large companies. HFR was launched at a time when Cisco was facing intense competition from a much smaller company named Juniper Networks (Juniper). Though Cisco remained a dominant force in the overall networking market, it was losing ground to Juniper in the most expensive, high-end router segment - core routers. This case study offers a scope for discussion as to how Juniper became a major competitor to Cisco and also how Cisco planned to regain the lost market share.
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Abstract
In May 2004, Cisco Networks (Cisco) launched its much awaited top-of-the-line, high-end router code-named ''huge fast router'' (HFR). Cisco dominated the Internet router business as the primary supplier of routing technology to Internet service providers (ISPs) and large companies. HFR was launched at a time when Cisco was facing intense competition from a much smaller company named Juniper Networks (Juniper). Though Cisco remained a dominant force in the overall networking market, it was losing ground to Juniper in the most expensive, high-end router segment - core routers. This case study offers a scope for discussion as to how Juniper became a major competitor to Cisco and also how Cisco planned to regain the lost market share.