Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Imagi International Holdings Limited; Hong Kong animation industry; Zentrix; Father of the Pride; Computer graphics animation; Christmas tree business; Greenland Investment Holdings Limited; Carlyle group; DreamWorks SKG; Francis KAO; Boto International Holdings Limited; Growth strategies; Siegfried and Roy's show; Media and entertainment industry
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https://casecent.re/p/19994
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Abstract
Boto International, a Hong Kong-based company was the largest manufacturer of artificial Christmas trees and festive products and supplied its products to stores like Wal-Mart, Kmart and Target. In 2002, Boto''s management sold the profitable Christmas tree business to finance its animation start-up called Imagi International. With no experience in the field of animation, it was a challenge for Imagi''s management to make it one of the top players in the Hong Kong animation industry. The case study offers insights into the growth dilemmas faced by Imagi International and its endeavour to prove to its shareholders that show business was more fun and profitable than making Christmas trees.
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Abstract
Boto International, a Hong Kong-based company was the largest manufacturer of artificial Christmas trees and festive products and supplied its products to stores like Wal-Mart, Kmart and Target. In 2002, Boto''s management sold the profitable Christmas tree business to finance its animation start-up called Imagi International. With no experience in the field of animation, it was a challenge for Imagi''s management to make it one of the top players in the Hong Kong animation industry. The case study offers insights into the growth dilemmas faced by Imagi International and its endeavour to prove to its shareholders that show business was more fun and profitable than making Christmas trees.