Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The world''s leading maker of copiers and printers, Canon Inc, reinvented itself from an unwieldy conglomerate burdened with money-losing subsidiaries into a globally focused 21st century company. Fujio Mitarai, who took over as the President in 1995 when the company was faced with a difficult operating environment, was given the credit for bringing back the lost glory of the company. His first initiative was to promote the ''excellent global corporation plan''. The plan was divided into two phases: Phase (I) (1996-2000) and Phase (II) (2001-2005). Phase (I) of the business plan emphasised on improving the company''s financial situation by cutting costs, taking care of profitability of the entire Canon Group, and creating more competitive products. Phase (II) of the ''excellent global corporation plan'' aimed at expanding the company globally and shifting to overseas production. This case explores the initiatives taken up by Fujio Mitarai under the ''excellent global corporation plan'' to bring back the lost glory of Canon Inc and also outlines the future plans of Fujio Mitarai for the further growth of the company.
Location:
Other setting(s):
2004

About

Abstract

The world''s leading maker of copiers and printers, Canon Inc, reinvented itself from an unwieldy conglomerate burdened with money-losing subsidiaries into a globally focused 21st century company. Fujio Mitarai, who took over as the President in 1995 when the company was faced with a difficult operating environment, was given the credit for bringing back the lost glory of the company. His first initiative was to promote the ''excellent global corporation plan''. The plan was divided into two phases: Phase (I) (1996-2000) and Phase (II) (2001-2005). Phase (I) of the business plan emphasised on improving the company''s financial situation by cutting costs, taking care of profitability of the entire Canon Group, and creating more competitive products. Phase (II) of the ''excellent global corporation plan'' aimed at expanding the company globally and shifting to overseas production. This case explores the initiatives taken up by Fujio Mitarai under the ''excellent global corporation plan'' to bring back the lost glory of Canon Inc and also outlines the future plans of Fujio Mitarai for the further growth of the company.

Settings

Location:
Other setting(s):
2004

Related