Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/20032
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Abstract
Although Microsoft Corporation was an early entrant into the Chinese software market, it is still struggling to make profits in the mainland. Despite the fact that most Chinese used Microsoft''s software, the company earned very little, as 95% of the users used illegally copied software. And every time the company pressurised the government to crack down on the pirates, the government made a move to support Linux, the rival of Windows. The founder and Chairman of the company, Bill Gates frequently visited China to meet Chinese top government officials, business leaders, experts and senior managers to sensitise them to the colossal loss in business. This case study explores the initiatives taken by Microsoft in China to strengthen its position in the huge Chinese software market. The case study also highlights the measures taken by the company to develop strong relationships with the Chinese government.
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Abstract
Although Microsoft Corporation was an early entrant into the Chinese software market, it is still struggling to make profits in the mainland. Despite the fact that most Chinese used Microsoft''s software, the company earned very little, as 95% of the users used illegally copied software. And every time the company pressurised the government to crack down on the pirates, the government made a move to support Linux, the rival of Windows. The founder and Chairman of the company, Bill Gates frequently visited China to meet Chinese top government officials, business leaders, experts and senior managers to sensitise them to the colossal loss in business. This case study explores the initiatives taken by Microsoft in China to strengthen its position in the huge Chinese software market. The case study also highlights the measures taken by the company to develop strong relationships with the Chinese government.