Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Topics:
China's cosmetics industry; Consumer spending on cosmetics; Foreign investment and economic reform; State-owned cosmetic companies; Growth drivers of the industry; China's one-child policy; Foreign-invested cosmetic firms; Ban on direct selling; Beauty boutiques; L'Oreal; Mary Kay; Avon; World Trade Organisation (WTO) commitments
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Abstract
China''s beauty and cosmetics industry has been experiencing growing demand since the mid-1990s. China''s vast population and consumer profile presented a world of opportunities to cosmetic and beauty firms. Experts attributed the boom in the cosmetics industry to the country''s one-child policy, which increased the disposable income of the average urban Chinese family. When foreign cosmetic giants started venturing into China, competition intensified among the foreign and domestic firms. This case study presents an account of consumer spending on cosmetics and how it evolved over the years. The case also details the role played by foreign cosmetic firms in the growth of the industry. Specifically, the case can be discussed on the strategies adopted by the firms to capture market share and tackle market conditions. A structured assignment ''304-505-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
China's cosmetics industry; Consumer spending on cosmetics; Foreign investment and economic reform; State-owned cosmetic companies; Growth drivers of the industry; China's one-child policy; Foreign-invested cosmetic firms; Ban on direct selling; Beauty boutiques; L'Oreal; Mary Kay; Avon; World Trade Organisation (WTO) commitments
About
Abstract
China''s beauty and cosmetics industry has been experiencing growing demand since the mid-1990s. China''s vast population and consumer profile presented a world of opportunities to cosmetic and beauty firms. Experts attributed the boom in the cosmetics industry to the country''s one-child policy, which increased the disposable income of the average urban Chinese family. When foreign cosmetic giants started venturing into China, competition intensified among the foreign and domestic firms. This case study presents an account of consumer spending on cosmetics and how it evolved over the years. The case also details the role played by foreign cosmetic firms in the growth of the industry. Specifically, the case can be discussed on the strategies adopted by the firms to capture market share and tackle market conditions. A structured assignment ''304-505-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
China's cosmetics industry; Consumer spending on cosmetics; Foreign investment and economic reform; State-owned cosmetic companies; Growth drivers of the industry; China's one-child policy; Foreign-invested cosmetic firms; Ban on direct selling; Beauty boutiques; L'Oreal; Mary Kay; Avon; World Trade Organisation (WTO) commitments