Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
NTT DoCoMo; KDDI; Price war; Mobile services in Japan; CDMA2000 (code division multiple access); W-CDMA (wideband code division multiple access); 3G services; Competitive scenario in the Japanese cell phone market; i-Mode; FOMA (freedom of mobile multimedia access); FeliCa; Smart chips; Telecom deregulation in Japan
Share a link:
https://casecent.re/p/20035
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The biggest mobile player in Japan, NTT DoCoMo, was losing out in the race for 3G (third generation) mobile services. The company reduced its earnings forecast for the fiscal year 2004, in the light of a fierce price war besetting the mobile services market of Japan. DoCoMo''s immediate rival in the domestic market, KDDI, had initiated a price competition in November 2003 by offering lower priced 3G services, which had enabled KDDI to add more subscribers than DoCoMo. To increase its subscriber base, DoCoMo slashed its tariff and also initiated its efforts to come out with innovative technologies for which it had been well known in the Japanese telecom industry. The case explores NTT DoCoMo''s strategies to fight the price war and regain its innovative edge in the Japanese mobile services industry.
About
Abstract
The biggest mobile player in Japan, NTT DoCoMo, was losing out in the race for 3G (third generation) mobile services. The company reduced its earnings forecast for the fiscal year 2004, in the light of a fierce price war besetting the mobile services market of Japan. DoCoMo''s immediate rival in the domestic market, KDDI, had initiated a price competition in November 2003 by offering lower priced 3G services, which had enabled KDDI to add more subscribers than DoCoMo. To increase its subscriber base, DoCoMo slashed its tariff and also initiated its efforts to come out with innovative technologies for which it had been well known in the Japanese telecom industry. The case explores NTT DoCoMo''s strategies to fight the price war and regain its innovative edge in the Japanese mobile services industry.