Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 21 pages
Data source: Published sources
Topics:
Humana; Health maintenance organisations (HMO's) in the US; Rising health costs in the US; SmartSuite; Personal nurse; TRICARE; HumanaCoverage-First PPO; Health care plans; Medicare advantage; Smart Assurance; A competitive landscape of the US HMO market; Potential of health insurance business in the US; Difference between nursing homes and hospitals; Growth of the HMO industry in the US; Lawsuit allegation against Humana
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Abstract
Louisville-based health management company, Humana Inc, ran into difficult circumstances in the late-1990s due to the rising health care costs of its employees in the US. The troubles were further aggravated as various class action lawsuits were filed against it on the grounds that the company had misrepresented its health care plans to its customers. The arrival of the new Chief Executive Officer, Michael P McCallister, marked a turnaround for Humana and earnings increased significantly in 2003. Humana chose a consumer-centric approach and a strong IT infrastructure as the two growth drivers to ensure its success in commercial and government business segments. The case offers the scope to discuss the different strategies adopted by Humana to become the leading health services company in the competitive US market. A structured assignment ''304-508-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Topics:
Humana; Health maintenance organisations (HMO's) in the US; Rising health costs in the US; SmartSuite; Personal nurse; TRICARE; HumanaCoverage-First PPO; Health care plans; Medicare advantage; Smart Assurance; A competitive landscape of the US HMO market; Potential of health insurance business in the US; Difference between nursing homes and hospitals; Growth of the HMO industry in the US; Lawsuit allegation against Humana
About
Abstract
Louisville-based health management company, Humana Inc, ran into difficult circumstances in the late-1990s due to the rising health care costs of its employees in the US. The troubles were further aggravated as various class action lawsuits were filed against it on the grounds that the company had misrepresented its health care plans to its customers. The arrival of the new Chief Executive Officer, Michael P McCallister, marked a turnaround for Humana and earnings increased significantly in 2003. Humana chose a consumer-centric approach and a strong IT infrastructure as the two growth drivers to ensure its success in commercial and government business segments. The case offers the scope to discuss the different strategies adopted by Humana to become the leading health services company in the competitive US market. A structured assignment ''304-508-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Topics:
Humana; Health maintenance organisations (HMO's) in the US; Rising health costs in the US; SmartSuite; Personal nurse; TRICARE; HumanaCoverage-First PPO; Health care plans; Medicare advantage; Smart Assurance; A competitive landscape of the US HMO market; Potential of health insurance business in the US; Difference between nursing homes and hospitals; Growth of the HMO industry in the US; Lawsuit allegation against Humana