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Abstract

By the turn of the 21st century, the US computer behemoth had probably bitten off a little more than it could chew. It was into everything which sounded digital - from providing billion-dollar tech services to manufacturing $100 cameras. In all its business segments, except for its printing and imaging business, it was competing against focused competitors. This case study helps to debate on how and why HP (Hewlett-Packard) has subscribed to its strategy of being present in all segments of the digital market and how far the strategy is relevant in today''s fiercely competitive world. A structured assignment ''304-511-4'' is available to accompany this case.
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Abstract

By the turn of the 21st century, the US computer behemoth had probably bitten off a little more than it could chew. It was into everything which sounded digital - from providing billion-dollar tech services to manufacturing $100 cameras. In all its business segments, except for its printing and imaging business, it was competing against focused competitors. This case study helps to debate on how and why HP (Hewlett-Packard) has subscribed to its strategy of being present in all segments of the digital market and how far the strategy is relevant in today''s fiercely competitive world. A structured assignment ''304-511-4'' is available to accompany this case.

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