Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Share a link:
https://casecent.re/p/20041
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Abstract
Rupert Murdoch''s News Corporation Limited acquired DirecTV, America''s leading satellite television provider in December 2003. DirecTV was launched in America in 1994 as a provider of Direct Broadcast Service became the world''s largest satellite television provider with profits of $6.5 billion in 2003 and has about 12.6 million customers in the United States. The case study explores the reasons for News Corporation''s acquisition of DirecTV and the strategic fit for News Corp. The case outlines the factors contributing to the popularity of DirecTV and explains how News Corp stands to benefit from the acquisition. The case also helps in understanding the benefits for DirecTV resulting from the acquisition and looks at how the acquisition is expected to bridge the gap in News Corp''s worldwide satellite distribution system.
About
Abstract
Rupert Murdoch''s News Corporation Limited acquired DirecTV, America''s leading satellite television provider in December 2003. DirecTV was launched in America in 1994 as a provider of Direct Broadcast Service became the world''s largest satellite television provider with profits of $6.5 billion in 2003 and has about 12.6 million customers in the United States. The case study explores the reasons for News Corporation''s acquisition of DirecTV and the strategic fit for News Corp. The case outlines the factors contributing to the popularity of DirecTV and explains how News Corp stands to benefit from the acquisition. The case also helps in understanding the benefits for DirecTV resulting from the acquisition and looks at how the acquisition is expected to bridge the gap in News Corp''s worldwide satellite distribution system.