Subject category:
Strategy and General Management
Published by:
Babson College
Version: 13 March 2000
Length: 26 pages
Data source: Field research
Share a link:
https://casecent.re/p/20050
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Vina San Pedro (VSP) is the third largest vineyard in Chile and has recently expanded its capacity. The new president is considering how fast to push into both foreign and domestic markets, where efforts should be focused, and how to balance capacity within the context of uncertain, volatile markets and the vagaries of foreign exchange. Meanwhile, he has to position growth in the context of new return-on-capital-employed objectives.
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 14 April 2000
Length: 7 pages
Data source: Field research
About
Abstract
Vina San Pedro (VSP) is the third largest vineyard in Chile and has recently expanded its capacity. The new president is considering how fast to push into both foreign and domestic markets, where efforts should be focused, and how to balance capacity within the context of uncertain, volatile markets and the vagaries of foreign exchange. Meanwhile, he has to position growth in the context of new return-on-capital-employed objectives.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 14 April 2000
Length: 7 pages
Data source: Field research