Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Abstract
Louis Vuitton (LV), the trendsetter in manufacturing high quality expensive leather accessories and cases, is the most profitable luxury brand in the world. After Marc Jacobs took over as the Creative Director of LV in 1997, its brand image underwent a complete transformation. By 2004, LV was bringing in 60% of LVMH''s US$2.47 billion operating profits and was much ahead of its competitors like Gucci, Richmont and Prada. The case provides a scope for discussing the strategies that Louis Vuitton adopted to upscale its image to metamorphise itself into a star brand. A structured assignment ''304-548-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources
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Abstract
Louis Vuitton (LV), the trendsetter in manufacturing high quality expensive leather accessories and cases, is the most profitable luxury brand in the world. After Marc Jacobs took over as the Creative Director of LV in 1997, its brand image underwent a complete transformation. By 2004, LV was bringing in 60% of LVMH''s US$2.47 billion operating profits and was much ahead of its competitors like Gucci, Richmont and Prada. The case provides a scope for discussing the strategies that Louis Vuitton adopted to upscale its image to metamorphise itself into a star brand. A structured assignment ''304-548-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources