Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
WPP Group; Global marketing communication services companies; J Walter Thompson; Martin P Sorrell; Ogilvy and Rubicam; WPP inorganic growth strategy; WPP international expansion; Tempus Group; Global advertising business; The acquisitions of WPP Group; Core services of WPP Group; Top ten global advertisers
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https://casecent.re/p/20073
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Abstract
Under the leadership of its CEO, Sir Martin P Sorrell, the UK-based WPP Group Plc has transformed itself from a small basket manufacturing company to one of the leading advertising conglomerates in the world. The growth has been mainly through acquisitions. The acquisition of big companies like J Walter Thompson, Ogilvy and Mather and Young and Rubicam has enabled WPP to win clients like Ford and IBM. For the year ending 31 December 2003, WPP Group Plc, the world''s second largest marketing communications services company, had revenues of £4,106 million. The case study provides the scope to discuss the inorganic growth strategies of WPP by ''developing networks in important markets and sectors''.
About
Abstract
Under the leadership of its CEO, Sir Martin P Sorrell, the UK-based WPP Group Plc has transformed itself from a small basket manufacturing company to one of the leading advertising conglomerates in the world. The growth has been mainly through acquisitions. The acquisition of big companies like J Walter Thompson, Ogilvy and Mather and Young and Rubicam has enabled WPP to win clients like Ford and IBM. For the year ending 31 December 2003, WPP Group Plc, the world''s second largest marketing communications services company, had revenues of £4,106 million. The case study provides the scope to discuss the inorganic growth strategies of WPP by ''developing networks in important markets and sectors''.