Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/20084
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Abstract
The Idol series, the international format of Pop Idol, a UK-based national talent search for the best solo singer, is jointly handled by FreemantleMedia and 19 Group. The Idol series has got the maximum number of nominations amongst all reality TV shows in the Emmy awards and has a total audience of 110 million across the globe. The case study offers scope to discuss the growth strategies of Pop Idol by leveraging on its experience as a content provider to international television.
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Abstract
The Idol series, the international format of Pop Idol, a UK-based national talent search for the best solo singer, is jointly handled by FreemantleMedia and 19 Group. The Idol series has got the maximum number of nominations amongst all reality TV shows in the Emmy awards and has a total audience of 110 million across the globe. The case study offers scope to discuss the growth strategies of Pop Idol by leveraging on its experience as a content provider to international television.